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A promotional merchandise distributor is defined as a company who "has a dedicated focus to the sale of promotional merchandise to end-users". The unique aspect of promotional merchandise is that on most occasions the product is printed with the logo, or brand, of a corporate organization. The actual manufacturers rarely have the set up to actually print the item. Promotional merchandise distributor companies are experts in artwork and printing processes. Up until the 1990s, the industry had a peak season in which the majority of promotional products were sold. The real explosion in the growth of the promotional merchandise industry took place in the 1970s. From an external perspective, organizations can employ promotional products to recognize a variety of potential gains. Current and prospective customers may receive marketing products to drive sales and referrals. Businesses may give away promotional items to celebrate a new product launch. Organizations may promote b...